8 July 2012
Noctimania Relaunch Interview
We featured Noctimania Gothic Clothing back in January 2010 as a new gothic clothing company offering unique items designed in-house. They are now preparing for a relaunch of their website complete with a brand new range focusing on high-end corsetry.
The new range has been designed over the past 12 months after popular demand for their corsetry. The new designs combine traditional corsetry techniques with contemporary design, creating corsets which are visually modern while being constructed to Victorian specifications.
The Noctimania website will be relaunched on 1st August 2012 with an exclusive one week sale to celebrate the new range. Keller caught up with them to find out more.
After a year away, Noctimania is returning with a brand new range. What can customers expect from the relaunched collection?
Our new range is focused 100% on corsetry. Our designer has spent a great deal of time developing our new collection by utilising traditional victorian construction techniques and combining them with her own expertise and distinctive style.
We feel she has excelled in creating a range of corsets that are not only beautifully designed but will stand the test of time providing unrivalled levels of support and comfort.
What prompted the focus on corsetry?
When we added a couple of corsets to our collection last year we quickly discovered that there was a great demand amongst the goth community for high quality corsets. We did some research ourselves and discovered that although there were many goth clothing stores offering cheap mass produced corsets, there were none specialising in high quality corsetry.
When we relayed this information to our designer, she told us that she believed that she could do something really special with gothic corsetry. So we thought 'if our customers want to see more from us along these lines then who are we to say no!!'
Why do you think corsets are enjoying such a resurgence of popularity?
Well I'm not sure that I believe that corsets' popularity with the gothic community ever died, although we are aware that they are fast gaining popularity within the mainstream fashion industry.
My guess would be that goths' best kept secret is out of the bag and the rest of the world is finally cottoning on to what we have known for years!
What makes your corsets unique?
Well aside from our distinctive style there are many things that make our corsets unique. Without giving too much away, our construction techniques are our own, we are confident that nobody else is making corsets the way that we do. We are confident that we can't be matched on the quality and comfort our corsets provide.
Our corsets use luxurious fabrics and include a layer of coutil and soft cotton lining. We use thicker boning than a lot of corset manufacturers. We also include an underbusk as standard on all our corsets, providing the wearer with superior strength, comfort and support.
How do you want your customers to feel in your corsets?
Above all we want our customers to feel comfortable and beautiful. Our corsets have been specifically designed to mould perfectly to the body, while offering the strength and support to provide the wearer with a curve enhancing hourglass silhouette.
What does the future hold for Noctimania?
Noctimania will be sticking with corsetry for the foreseeable future and are currently working on a collection of waist cinchers and underbust corsets. In the future; who knows?! We may venture back into clothing, we may venture into undergarments, anything is possible!!