Masayuki Yoshinaga: Japanese Street Fashion Photographer

When asked where his inspiration for his photography is drawn from, Masayuki Yoshinaga simply answered "Japan", the same influence he believes his photography subjects draw their fashion inspiration from. Although the style has some roots in British fashion, the style seen on the streets of Japan is individual and unique.

Masayuki's photography seeks to find the person inside the fashion, with accompanying information snippets: where they bought their clothes, what they have hand-made, what they sum up their style as. He claims to favour photographing "people with a great deal of personalities".

But despite the British love, and often, obsession with this unique Japanese fashion wave, Masayuki said of the style:
"It’s not purely original. It is rather a remake of imported fashion. It’s gaudy, but I don’t think it’s iconic."