EGL Magazine managed to tie down Tyler Ondine Whitman, designer at Heavy Red to find out a little bit more.

"I love to combine different textile textures, mixing twills with satins, cottons with tapestries, I also love to combine patterns, stripes with florals. I love to create a unique ensemble that reflects the complicated, intrinsically romantic personality of the wearer."

And looking through the collection at Heavy Red; it's clear to see this complexity of character mirrored in the intricate layers of pleats, ribbons and tattered hems of the clothing. And there is a strong romantic theme running through, with roses and layers of petticoats, Victorian inspired gowns and Lolita-esque ensembles.

The Heavy Red designs are "inspired by tall tales of wicked adventures, such as Alice in Wonderland, dolls that come to life when no one is looking, Victorian macabre, naughty twins, sinister sirens and notorious glamour."

But probably more than anything else, Heavy Red is known for its outstanding corsetry.

"Corsets of rich brocades and lace for serendipitous rendezvous with fated lovers."

If you're looking for a high quality, unique and eye-catching corset, then you can't go far wrong with Heavy Red. Their corsets and waist cinchers are made from originally designed fabric that is milled exclusively for them and constructed with the highest grade European magnetic steel boning. This gives their corsets a perfect durable binding fit, that will reduce your waist size 2 - 5 inches.

"Heavy Red corsets are beautiful iconic pieces of fashion history, which can create a bold, edgy look with a sinister twist, or can be layered into an outfit to give the perception of class distinction, Victorian pomp and circumstance, Lolita doll-like innocence. Only your imagination can limit the possibilities."

And, as for style inspirations, the recent migration of Japanese street fashions into Western countries has seen Heavy Red at the forefront of the Eastern fashion revolution; "mixing ground breaking trends from the streets of Japan with the classic styles from the centuries of our elegant ancestors."

While Britain and America have always had an interest in Japan and the East, from the laden cargo sailing ships of the past, to the modern obsession with Hello Kitty and Manga. And now, Japanese street styles such as lolita, fruits, decora and j-rock inspired outfits, have made a big impact in the world of alternative fashion.