An Interview with Die So Fluid

Image copyright Die So Fluid/Paul Harries

Obviously we appeal to a rock audience but we consistently attract new fans from other genres who weren't expecting to be hooked in by our maverick melodic metal!

What made you decide to create your own label?
We didn't set up our own label as such, a friend and fan of the band set it up for us, kind of like a patron, so that we could release the first album. We own all our music and license it out around the world, this way you keep control over it, and earn directly from sales. We can also monitor where the demand is for us to play live.

What is your favourite track from your albums and why?
I go through phases but at the moment it's 'The kiss and then the kick'  from the second album 'Not Everybody Gets A Happy Ending'  for personal reasons and because we only recently added it to our live set so it feels real fresh. It's a song which sums up a difficult and complicated sitiation, reaching a moment like that enables you to move forward. Doing support slots means you only get to play 30-40 minutes so we can't always play all the tracks we'd like to, but having headlined our own shows and festivals recently we had the opportunity to include more material.

Image copyright Die So Fluid/Al Pulford

Many young people dream about the 'rock and roll' lifestyle. How is the reality different to the fantasy, and how much of a shock was this to you?
You can live a 'rock and roll' life style without being in a band, if what you mean by that is hedonism, booze and drugs, trouble is if you do those things and you are in a band they can take their toll! I've been hospitalised with pancreatitis because of a reaction my body had to alcohol, I nearly died, so that experience taught me to have a more respectful attitude to my vices, I was like 'damn it I'm not indestructable after all!' The other idea is that it's a very glamourous existence, well, the reality on the way up is having to change and do your makeup in all manner of toilets. I've been stuck in Finland with an infected tooth and a swollen face, we've missed flights, slept on floors, lived on sandwiches and beer, you travel constantly, there's the hard work humping gear in and out of venues, oh and I recently got electrocuted supporting Ill Nino in Wales! These things improve the bigger you get, but if you're professional you care about putting on a good show, so you put in every effort and there's a lot of work involved to make that happen. When you're in it for the music that's ok because you love it. I think it's our job to create the glamour and atmosphere.

Where is Die So Fluid headed to next?
We're very excited because we fly out to America to join Mindless Self Indulgence on a West coast U.S.tour Oct 3 -16!! We decided to do an intimate warm up gig at the Railway in Winchester on Sept Sunday 28th so come catch this one off appearance before we head off! We plan to extend these dates for a while. We're going to Japan next February also, and other European dates have been offered inbetween which we'll be posting once they're confirmed.